Happy Meal Frodo-hobbit with Glow-in-the-Dark Sting?

My dad (who's in the restaurant business) read in a Restaurant News Magazine that Burger King has a struck a deal with whomever and are going to make toys based on the Fellowship of the Ring movie, if the first movie does well (gee, I wonder how it's going to do), they'll do toys for the other two.

This is just sad, and cheapening. We're in for battle-mode Legolases, shooting plastic arrows at little green goblins, and hack&slash Gimlis with kung-fu Khazad whacks. Oh well.