Feeling guilty for liking "Twilight" series...

[Beren3000]

Excuse me if this is a bit tangential but... can someone explain to me what the Vampire hype these days is all about? I mean, it's not just Twilight. There's a zillion vampire shows and movies nowadays. What I don't get is why??? What do people see in vampires? And why so suddenly nowadays? Why weren't vampires a craze in the 90's say?
I don't get it and it bugs the **** out of me

EDIT: Oh, and in case you didn't get it from my post, I have decided I hate Twilight without even taking the time to read it. I remember reading somewhere that some teenage girls (or pre-teens, I'm not really sure), who were fans of the series, started to avoid direct sunlight and were actually convinced that they were vampires. Now, any book that does this to people is one of two things:

1- The innocent mistake of a misguided author

OR

2- An ingenious marketing scheme carefully designed to cater to a specific group of people and hopelessly rope them in

My personal guess is "number 2" and therefore, that's the mental label I have put on the Twilight books
Twilight fans: wake up and smell the garlic!! Dump these books once and for all and pick up some real literature.