Choosing Titles

[Earniel]

I've always thought titles were very important for books and stories, as it's the first thing people will look at, and if the title can't grab their attention, they can pass on to the next book or story pretty quick.

What do you look for in a title, to either read a story, or in finding a good title for your writing? Do you go for straight forward titles, that give a good hint of the topic? Let's say The Fellowship of the Ring? Do you like puns or clever play on words? Or perhaps you prefer titles that make you go 'What?' like Do androids dream of Electric Sheep?

What do you think are the good qualities that a title must have? I'd be very interested in hearing people's thought about this.